Yoga Gives Back at Lululemon

On Sunday, Sept. 27th, 2009, the Beverly Hills lululemon athletica store hosts an evening of yogic breathing and chanting in support of Yoga Gives Back
By Robin Rowe

Lululemon's Carrie Janell yogic breathing

Lululemon’s Carrie Janell yogic breathing

HOLLYWOOD, CA (Gosh!TV) 9/24/2009 – “Beyond Asana is a night of healing through breath, music, and meditation where you can learn forms of yoga beyond the physical,” says Dancing Shiva yoga instructor Carrie Janell. “Breath work is the foundation of all healing through yoga. For six thousand years India has been giving yoga to the world “Our whole team at the north Beverly lululemon store wants to give something back to India.”

Janell says that Dancing Shiva yogi Mas Vidal will lead the event’s exercise in yogic breathing. The Breath of Life Tribe will play Kirtan rock as everyone chants and learns breathing techniques. “We’ll set the intention of evening and have eating and hanging out from 6:45 to 8pm,” says Janell. Tasty vegan pizza treats are being provided by sponsor Deano’s Pizza.

“At 8pm, sing your heart out to Kirtan rock by Mas Vidal of Dancing Shiva and Breath of Life Tribe,” says Janell. “We’ll go beyond rasas, cultivating peace and healing for yourself that you can give to others. The evening is for healing energy and seva, the service side of yoga. We were inspired by International Yoga Month and Global Mala [Peace through Yoga].” The lululemon event organizers are Carrie Janell and Denise Woods.

All proceeds go to Yoga Gives Back, a non-profit association of yoga instructors helping with micro-loans to India. “What’s special about this charity is it’s giving to India in a sustainable way,” says lululemon key leader Denise Woods. “It’s not just giving people money. It’s giving them a life and they repay the loan.”

Micro-loans have emerged as a practical alternative to foreign aid for healing devastated economies. Bangladeshi banker and economy professor Dr. Mohammad Yunus received the 2006 Nobel Peace Prize for his discovery that providing loans for small amounts, from $25 to $200, can unfreeze a dysfunctional economy and break the crushing cycle of poverty where a lack of credit prevents the formation of new small businesses and a lack of work leaves people jobless. Micro-loans are given to entrepreneurs too poor to qualify for traditional bank loans.

Micro-loans are an idea that’s catching on. For example, the Grameen Bank, founded by Yunus, has 2,558 branches and eight million borrowers. Micro-loans have even come to America, with the first Grameen America branch in New York City. The non-profit bank offers small loans with a term of six months or one year at an interest rate of 15% on a declining basis. No collateral is required. It’s the opposite strategy from predatory lenders who’ve touched off a banking and housing crisis in America by making loans that balloon to higher rates later, triggering widespread defaults and foreclosures as borrowers fail to meet increasing monthly payments.

Lululemon athletica is a chain of stores offering stylish yoga apparel. It’s seen its stock rise from $7 to $24 in the last six months (NASDAQ:LULU). Many lululemon store associates, including lululemon educator Carrie Janell, are yoga instructors at local health clubs. Lululemon offers free weekly yoga classes in many of their stores, including the north Beverly store on Sundays at 9:30am. Top yoga teachers from Los Angeles and New York lead the free classes. The store’s apparel is on movable racks and pushed back to make a large open space for classes and events.

Beyond Asana, yogic breathing and chanting event on Sunday, Sept. 27th, from 6:45pm to 9:30pm, at lululemon athletica, 334 North Beverly Drive, Beverly Hills, California. Suggested donation $10. 310-858-8339

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